Sony Maps Out Plans For A.I.: Wants It To Support Game Development, Not Replace Workers

Artificial Intelligence and its generation tools have quickly become a prominent cornerstone with a lot of businesses, and is also a very hot button topic with fans regarding the ethics its uses. Sony already integrates the use of their Enterprise LLM tool in some of their games, generally using it to streamline repetitive tasks. This leaves the creators more time to focus on main works.

Reported by Wccftech.com, in a 2025 Corporate Report, Sony establishes a mission statement for the use of A.I. tools in game development.

"Amidst the rapid evolution of generative AI and AI technologies, Sony is positioning AI as a catalyst for positive transformation and a partner in creativity, based on the belief that AI should support people," the report reads. "We place great importance on encouraging our employees to be wise, proactive users of AI, as well as addressing risks such as copyright infringement, privacy and ethics. Internally, we see the use of generative AI as a starting point for enhancing productivity, reforming work processes, and inspiring creativity."

Enterprise LLM is confirmed to be utilized 210 organizations with over 50,000 active users. A.I. has already been used in PlayStation games like Insomniac's Spider-Man, and test models for Aloy, the protagonist from the Horizon series. There is also Sophy, an A.I. tool used in the racing simulator Gran Turismo 7, a tool used to race against and serves as a training tool for top Gran Turismo racers.

Sony is not alone in integrating A.I. uses in video games. Microsoft formally introduced Muse, their A.I. tool that can generate visuals and will aid in "gameplay ideation", but claim it is not used in creating gameplay, rather allowing a range of options to a game idea, if something were changed. In other words, concepts are being fed into the algorithm to create a reference.

Several months ago, creator of Super Smash Bros., Masahiro Sakurai, spoke about how A.I. could be a tool for very large scale games, but while his statement seemed like an endorsement for A.I., it was more a reflection on where the direction of mainline game development is heading.

“I think it is becoming unsustainable to continue producing large games on the scale that companies currently do, as it requires too much work,” Sakurai said in an interview with IGN in June. "...The only effective breakthrough I can think of at the moment is generative AI. I think we are getting to the point where (AAA studios) have to change their way of working by using gen AI to improve work efficiency. I think we are in an era where only the companies that successfully respond to these changes will be able to survive.”

Generative A.I. is nowhere near effective enough to govern full-scale game development of a video game, as the variables are far too broad for programs to navigate. A structured product requires guidelines and ingenuity for an idea to come to fruition. The eagerness to utilize these assets is palpable, and it's still too early to see what impact this has on the game industry.

SOURCES: IGN, Wccftech